GOOD! Agency team is pleased to offer a new service for our potential and current clients - brand audit.

Everybody knows, that comprehensive audit covers wide range of aspects (business processes, brand cost, staff etc.), which evaluation and analysis costs a lot of time, resources and efforts. Since, issues have short-term nature, such kind of audit is not always possible and can be beyond one's capacity.

"Brand audit" product that we offer is short-term, operative, most cost beneficial version of comprehensive/full brand audit. This is diagnostics - Brand Health Check, that allows to define the real condition of brand at the market now, discover the opportunities for increase in sales and decreases of expenses. Obviously, the results of such audit become a platform for effective marketing strategy and advertising campaign of the trade mark.

GOOD! specialists conduct these works both at first stage of project realization and further stages in time of necessity of fast response to the situation at the market. During these kind of works for over 5 years, we make it through methods and approaches, systemize our knowledge and experience, check the findings.

Our clients' feedbacks proved the effectiveness, conformity and meaning of given screening. Even more, it becomes an important and opportune action in a post-crisis period, when fast response to changes in a market gives an opportunity to get more marketing information. Using this information we plan our activities in order to leave behind the competitors, optimize the budgets and choose a right strategy.

Therefore, from January 2010, GOOD! Company marks out brand audit as separate product, which is, as our practice shows, relevant to the market.