Unfortunately, due to written and verbal obligations that we undertook, we can't show you all our PR projects in details. Otherwise, the origins of different rumors or reasons of consumers' loyalty will appear.
But in order to be well-founded, we will show some parts of projects in 2009.
Creation and realization of "Арзан" retail network promotional program. 8 month program included more than 25 activities: mass media events, master-classes for 1200 students of 4 big Almaty universities, participation in various business shows at «Ел Арна», «Хабар», «Казахстан», «Алматы», «Астана» TV channels. Also publications about "Арзан" retail network were initiated.
Results: within 2009 - more than 60 publications and about 10 tv-reports in top-level press, TV and other mass media. Monthly turnover of retail network - 2 bln.tg, 100 000 clients per week, monthly sales - 6 tones and 11 mln.items of products.
In fact, Tikkurila office in Almaty was open in 2007. In summer 2009 Tikkurila office was launched for whole Central Asian countries. GOOD! agency organized a press event with 12 business and public mass media in Almaty. It resulted in several articles in Панорама, Бизнес и власть, КазИнформ, National Business, Капитал, Курсив and other periodicals.
One of the main participants of Kazakhstani drinking water market, "Асем Ай СарыАгаш" is well-known among consumers. But because of investment agreement with SigmaBleyzer, the company had to keep informational silence for a while. New communication strategy developed by GOOD! was aimed to contact with consumers and increase their loyalty to "Асем Ай СарыАгаш".
Results: realization of program's first stage, called "Водная культура" (Water Culture) provided several press articles and TV reports in "Панорама", "Курсив", "Эксперт Казахстан", "Капитал", "Kazakhstan Today", "Интерфакс" and "Астана", "Алматы" TV channels. Currently, project is ongoing.
PR-services in details:
good.kz
