Second wave of ad campaign Алматинское Жигулевское - "fresh-brewed and sold to the day"

Goal: distinction from competitors

Idea: message is "Алматинское Жигулевское" - one of few beer brands in Almaty, which is brewed there, virtually, in the center of the city. According to results of check-raid in shops, "Алматинское Жигулевское" is sold faster than other brands. Sellers are happy! Campaign's second wave is dedicated to this fact.

We developed website for "Алматинского Жигулевского" in order to maintain the promotion and inform the consumers