Naming and package for "Курочка Ряба" chicken eggs
Problem: wrap the eggs
Idea: We chose "Курочка Ряба"(character of most popular Russian fairy tale) as familiar, well-known name for everybody. This heroic bird laid a perfect egg, as well as chickens of our factory. New machinery and equipment, quality control guarantee that only Faberge eggs are better that ours. Russian patterns are used due to the name and main distribution region - Central and northern Kazakhstan, where influence of Russian market is huge.


German cardboard containers are better than competitors' and stresses on product's advantages.

Every sort of eggs is differentiated by label and package color










good.kz

